Visit Värmland
The hospitality industry is an important part of the trade and industry in Värmland. The tourism in Värmland, including the shopping that the visitors generate, is estimated to every year turn over SEK 5 billion. Our visitors spend the night and have fun; they participate in activities; they visit festivals and theatres; they ski and enjoy the good life in bars and at spa hotels. Värmland is an appreciated meeting place. The conference guests like our estates as well as our conference and congress centres.
There are about 2.000 companies that provide our guests with service and experiences. The number of full-time jobs is approximately 3.000, but considering that a lot of jobs are seasonal and part-time, a lot of people work within our hospitality industry.
Shopping is becoming a more important reason to travel. The cosy centres of several smaller villages in Värmland, the malls and shopping streets in central Karlstad, Bergvik shopping centre and a more extensive cross border shopping contribute to more visitors in Värmland each year.
Värmland is a place to visit every season.
In Region Värmland, there is a resource centre that is responsible for marketing, development projects, education and coordination of tourism in Värmland.
Visit Värmland
Visit Värmland is a recently formed cooperative and the result of several years of intense and extensive work to gather all of the hospitality industry of the province around one common strategy. Now, we have the conditions to start building an active cluster organization where the interest of the companies can be taken advantage of.
The strategy aims at cooperation in a number of important areas. For growth. For development. For supply of competence. And for a more attractive Värmland.
Business idea
Gather and create a network of all participants – private companies, municipalities as well as Region Värmland, the University of Karlstad and other schools.
Marketing that strengthens the member companies, what they offer as well as the brand of Värmland.
Work for having co-workers with the right education, commitment and competence for the companies to hire – and that these stay in Värmland.
Work for the companies to be able to develop their business and ideas; work for more people to be able to start and run companies as well as attract national and international companies – to promote the development of the entire hospitality industry in Värmland.
Make sure that the member companies benefit from the new research and knowledge, and that this can be put into practise.
Bring out valuable basis for decision for the member companies from statistics, surrounding world analysis, market and customer research as well as competitive situations.
Goals
To be one of ten foremost places to visit in Sweden
To increase the number of nights spent in Värmland or the equivalent for our member companies with 5 % each year
To guarantee smart and efficient marketing of Värmland
Making sure that workers in the hospitality industry have work all year round here in Värmland
Being leading in constant research and implementation of the latest when it comes to the hospitality industry.
